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RTA’s value chain analysis and market studies

  1. KMT Feed Study
    1. SNV Camel milk study
    2. SNV MaMaSe project
    3. SNV Livestock Market
Kenya Market Trust (KMT) Mapping animal feed manufactures and ingredient suppliers In August 2016, Right Track Africa carried out a market study for Kenya Market Trust (KMT), in Kenya. KMT commissioned the study “Animal feed study: Mapping animal feed manufactures and ingredient suppliers” to establish the factors that affect feed costs and quality and limit their effective utilization at farm level. The study was carried out between August and October 2016, by a study team from Right Track Africa (RTA) and Nutrimix Limited. The report developed findings and recommendations in pertinent areas such as populations and distribution, ingredient demand and supply, quality control (internal and policies), supply chain and pricing models. The study sought to establish the total population of feed manufacturers and raw material suppliers in the country, their location, infrastructural capacity and volumes of product handled. The total population of the feed operators encountered was 305, consisting of 115 who only manufactured feed, 96 who supplied raw materials (or ingredients) and 94 who did both. Hence a total of about 210 feed millers, which more than twice the number established in a 2008 survey by the Ministry of Livestock Development. A revelation that emerged as soon as the study got underway was that a large number of raw material suppliers did not have fixed physical addresses. They (the suppliers) worked by connecting ingredient sources to ordering customers (manufacturers, distributors and even retailers) through their distribution and transport systems. The study used data collected from feed manufacturers, raw material or ingredient suppliers, farmers and key informants along routes regions and towns where intensive feed manufacturing is expected to take place. This included Nairobi city and its environs, central Kenya and upper Eastern, Rift Valley, Western and Nyanza, and lower Eastern and Coastal. Census data was collected from all the feed dealers and a survey of a few selected as sample. Key informants and relevant literature was also collected from institutions and organizations, including the Association of Kenya Feed Manufacturers (AKEFEMA), the Kenya Bureau of Standards (KEBS), the Ministry of Agriculture and Livestock, KARLO, ILRI and ICRAF, Egerton University, and the University of Nairobi. The team also collected information from farmers using focus group discussions along the routes.
SNV – Livestock Value Chain Analysis Mau Mara Serengetti project – Livestock Market Development In March 2016, a team from Right Track Africa carried out a Livestock Value Chain Analysis for SNV-MAMASE project – Livestock Market Development. SNV commissioned a value chain analysis (VCA) to map the actors, the flow of demand and supply of livestock and livestock products (meat, hides and skins), assess the inputs and support services with focus on markets, value addition and commercial oriented production. The study also analysed market constraints and opportunities for the various livestock products that could be maximized, locations, quantities, quality management, linkages with end markets and barriers to competitiveness. The study, followed a value chain and market analysis approach. This entailed a mapping and analysis of livestock production from the Mara region, related trading and processing functions in order to understand the primary actors and systemic conditions that could be addressed to achieve higher levels of performance. The study was conducted in targeted production areas of Narok County and serving markets. Data was collected using focus group discussions, informant interviews and literature review. The key respondents included the pastoralist producers, their input suppliers, local and visiting buyers, market and processing representatives. Data was also collected from development agencies, and technical officers. The study provides a detailed synthesis of the Mau Mara livestock value chain and recommendations to improve the Mau Mara communities’ participation in the livestock production value chain through sustainable use of their land. The study addressed the following objectives; to map the livestock value chain actors, the flow of demand and supply of livestock and livestock products (meat, hides and skins), to assess the inputs and support services markets with focus on markets, value addition and commercial oriented production and to analyse market constraints and opportunities for the various livestock products that could be maximized, locations, quantities, quality management, linkages with end markets and barriers to competitiveness. SNV’s Mau Mara Serengeti (MaMaSe) Sustainable Water Initiative project is promoting water safety and security in the Mara River Basin (MRB) to support structural poverty reduction, sustainable economic growth, and conservation of the basin’s forest and rangeland ecosystems. It’s Sustainable Livestock Production and Marketing component focuses on determination of livestock off-take, better stocking rates for improved local livelihoods and more space for wildlife, improving market access by creating a competitive enabling institutional and financial framework that will improve land owners’ benefits in such a way as to not exhaust land productivity.
SNV – Kenya Rural development Project (KRDP1) Camel Milk Demand Study In 2015, a team from Right Track Africa carried out a Camel milk demand study for SNV’s Kenya Rural Development Project (KRDP CfP Lot1), funded by the European Union to describe the institutional and policy environment for production and marketing of commercial camel milk in Kenya, providing a detailed analysis of camel milk marketing and consumption in selected urban centres. The overall objective of the study was to determine the existing and potential market demand for camel milk in major areas of consumption in Kenya. The study focused on seven urban centres known to be important markets for camel milk derived from pastoral areas in Kenya. These were Nairobi, Mombasa, Nakuru, Marsabit, Garissa, Wajir and Isiolo. Studying product demand and market requires one to understand the sector fully from a supply chain framework. So the study used data drawn from most of the actors in the camel milk supply chains in the areas of interest, with emphasis on the market end of framework. The study combined key informant interviews, focus group discussions and consumer surveys. Kenya has a camel population of 2,970,911. In addition to the traditional camel keeping areas in Mandera, Wajir, Garissa, Tana River, Marsabit, Turkana and Isiolo, in the recent past, camel Keeping is emerging in counties such as West Pokot, Kajiado, Samburu, Baringo and Laikipia. There are 16 important camel milk-producing counties in Kenya. The total annual milk production in Kenya can be estimated at 1.1 billion litres valued at KES 54 billion. Generally, cow and goat milk are the main competing products across the urban centres studied. Sheep milk is unpopular in the major urban areas such as Nairobi, Nakuru and Mombasa. Among the interviewed consumers, 7% in Marsabit, 14% in Mombasa 78% in Nakuru and 9% in Nairobi’s Eastleigh and South C markets are not familiar with camel milk. These figures present an opportunity for expansion of market share through popularizing camel milk in these existing markets. It can thus be argued that the market potential of these areas is yet to be fully utilized. Awareness of camel milk is increasing in non-traditional zones. As anticipated, all respondents in the traditional camel keeping counties of Isiolo, Garissa and Wajir were well aware of camel milk. Of interest are awareness levels in Nairobi, Mombasa and Nakuru where 70%, 66% and 65% respectively were well aware of camel milk. The study sought to establish the willingness to consume camel milk among non-consumers. Over 30%, 33%band 35% of the interviewed consumers in Nairobi, Mombasa and Nakuru respectively, were not aware of camel milk. These represent a new market for camel milk where interested entrepreneurs can venture. This proportion of respondents was introduced to camel milk and its purported health benefits. Approximately more than 70% of this segment of consumers was willing to start consumption of camel milk. Nairobi is leading on the potential demand, estimated at 205 million litres p.a followed by Nakuru at 78 million litres p.a and Mombasa at 59 million litres p.a. The potential demand is way too huge to be met by the estimated potential supply if the existing supply chains were to give maximum supplies to the urban centres. The potential supply was estimated based on the current supply chains and the estimated annual milk production. This means, to meet the huge demand, requires investing through introducing new supply chains to existing ones. The value of estimated potential demand is estimated at 10 billion in Nairobi, 3 billion in Nakuru and 2 billion in Mombasa. The value of milk supplied through existing supply chains however is estimated at KES 5 billion, 1 billion and 0.8 billion in Nairobi, Nakuru, Mombasa respectively.